Keep the Beat™ Trademark Terms of Use & Logo Usage Guidelines
- Terms of Use for Keep the Beat Materials
- Required Disclaimer Statement
- Trademark Terms of Use
- Obtaining the Keep the Beat Logos
- Logo Usage Guidelines and Image Library
- Questions
Terms of Use for Keep the Beat Materials
General Terms: The text of and information contained in materials published by the National Heart, Lung, and Blood Institute (NHLBI) are in the public domain. No further permission is required to reproduce or reprint the text in whole or in part. This applies to print publications, graphics, and animations in the NHLBI Diseases and Conditions Index as well as documents and content from the NHLBI Web site. Organizations may add their own logo or name. The NHLBI asks only that no changes be made to the content of the material, and that the material as well any NHLBI Internet links not be used in any direct or indirect product endorsement or advertising. Requested sourcing language: Source: National Heart, Lung, and Blood Institute; National Institutes of Health; U.S. Department of Health and Human Services.
Photography and Visuals: Keep the Beat photography can only be used within the context of healthy eating and cooking. Separation of the photos from the issue of heart healthy cooking and eating is not permitted. Inclusion of photos and visuals from Keep the Beat must be sourced using the following required language:
- Photo courtesy of Keep the Beat™, National Heart, Lung, and Blood Institute.
Recipes: Keep the Beat Recipes can be used only within the context of healthy eating and cooking. Separation of the recipe from the issue of heart healthy cooking and eating is not permitted. Inclusion of recipes from Keep the Beat must be sourced using the following required language:
- Recipe courtesy of Keep the Beat™, National Heart, Lung, and Blood Institute.
Required Disclaimer Statement
The NHLBI cannot endorse any product, company, or service. Nor can there be any implied endorsement by the NHLBI.
After the NHLBI reviews and approves the logo use request, corporate partners must include a disclaimer statement on all pack-promotions, once on each Web page, and once on any print material featuring the Keep the Beat logo or word marks.
Disclaimer Language: Participation by [company name] does not imply endorsement by HHS/NIH/NHLBI.
Trademark Terms of Use
These guidelines detail the requirements for use of the National Heart, Lung, and Blood Institute (NHLBI) Keep the Beat logo and word marks. Keep the Beat is a trademark of the U.S. Department of Health and Human Services (HHS). To maintain the integrity of the brand, the affiliated marks may only be used on materials associated with activities related to heart healthy eating and cooking. All usage requires prior approval from the National Heart, Lung, and Blood Institute (NHLBI).
For clarification and/or approval of mark usage, please contact NHLBIinfo@nhlbi.nih.gov. Visit the image library to download the logos.
Obtaining the Keep the Beat Logos
All versions and formats of the logos are available in the image library.
The five formats are:
- EPS and TIF: For professional and high-end printing, use the high-resolution logo.
- JPG and GIF: Low-resolution files are acceptable for electronic materials, such as Web pages, PowerPoint presentations, or Word documents.
- PNG: low resolution files for Word or PowerPoint
Zip Compressed Files
Windows XP and Windows Vista have a zip compression utility built into the operating system. If you are using a Macintosh or running an older Windows operating system and do not already have a compression program such as WinZip, you can download a free 21-day trial version of WinZip* (Windows) or download a similar compression program:
Logo Usage Guidelines and Image Library
The Keep the Beat logos can be used for all banners, publications, posters, promotional materials, and giveaways.
Logo Colors
Below are the color specifications for the Keep the Beat logos and Keep the Beat color palette for printing and for Web use.
Option #1 Keep the Beat (2-color logo)
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This two-color version is usually used when reproducing the logo on a light color background. When printing in spot color, use PMS Black and PMS 1797 for the red. When printing with four-color process, use the CMYK* equivalent (C=17, M=98, Y=92, K=7) for red. For broadcast and online applications, use the RGB** equivalent (R=193, G=39, B=45). Note: Word “the”, inside of heart, is 30% screen of PMS 1797. |
Option #2 Keep the Beat Recipes (2-color logo)
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This two-color version is usually used when reproducing the logo on a light color background. When printing in spot color, use PMS Black and PMS 1797 for the red. When printing with four-color process, use the CMYK* equivalent (C=17, M=98, Y=92, K=7) for red. For broadcast and online applications, use the RGB** equivalent (R=193, G=39, B=45) for red. Note: Word “the”, "the", inside of heart, is 30% screen of PMS 1797. |
Option #3 Keep the Beat Recipes: Deliciously Healthy Dinners (4-color logo)
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This version can be used when reproducing the logo on a light or dark color background, and can be used as a banner. When printing in spot color, use black, PMS 1797 (red), PMS 718 (orange), PMS 367 (green), and PMS 116 (yellow). When printing with four-color process, use the CMYK* equivalent (C=17, M=98, Y=92, K=7) for red, (C=0, M=56, Y=100, K=8) for orange, (C=32, M=0, Y=59, K=0) for green, and (C=0, M=16, Y=100, K=0) for yellow. For broadcast and online applications, use the RGB** equivalent (R=193, G=39, B=45) for red, (R=227, G=127, B=28) for orange, (R=180, G=216, B=139) for green, and (R=255, G=210, B=0) for yellow. |
Option #4 Keep the Beat Recipes (4-color logo)
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This version can also be used when reproducing the logo on a light or dark color background. When printing in spot color, use black, PMS 1797 (red), PMS 718 (orange), and PMS 367 (green). When printing with four-color process, use the CMYK* equivalent (C=17, M=98, Y=92, K=7) for red, (C=0, M=56, Y=100, K=8) for orange, and (C=32, M=0, Y=59, K=0) for green. For broadcast and online applications, use the RGB** equivalent (R=193, G=39, B=45) for red, (R=227, G=127, B=28) for orange, and (R=180, G=216, B=139) for green. |
The Keep the Beat color palette is as follows:
PMS 718 (orange): C=0, M=56, Y=100, K=8 R=227, G=127,
B=28
PMS 367 (green): C=32, M=0, Y=59, K=0 R=180, G=216,
B=139
PMS 116 (yellow): C=0, M=16, Y=100, K=0 R=255,
G=210, B=0
* CMYK: cyan, magenta, yellow, and key (black) is a term commonly used by designers to refer to "process color" or the "four color" process used in color printing.
** RGB: commonly used design term to describe the process in which red, green, and blue are combined to produce a broad array of colors.
Size and Placement of the Logo in Print
- The two-color Keep the Beat and Keep the Beat Recipes logos should not be used smaller than 3” wide. The four-color Keep the Beat Recipes: Deliciously Healthy Dinners and Keep the Beat Recipes logos should not be used smaller than 5” wide.
- The only exception to this rule is for placement on product packaging where space is limited. In these instances, minimum size will be determined on a case-by-case basis.
- In addition, a .25" border surrounding the logo is required.
Use of the Logo on Promotional Materials
- For promotional materials (e.g., advocacy bracelets, pens, stress balls, etc.), you may use either the full logo or just the program name (Keep the Beat). All usage must correspond to the guidelines specified in this document.
- Minimum size will be determined on a case-by-case basis.
Use of the Logo as a Partner Group or with Other Groups’ Logos
- All of the logos should appear of similar size and visibility, but in no case shall the Keep the Beat logo be smaller than the others nor shall it be smaller than the minimum dimensions indicated above.
Questions
For more information, please call the NHLBI Health Information Center at 301-592-8573.
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™Keep the Beat is a
trademark of the Department of Health and Human Services.